PODCAST LINK: http://kevinlockett.buzzsprout.com/10158/180814-jacob-farrar-the-university-of-akron-taylor-institute-for-direct-marketing
For this “on the road” edition of the Digital Life, Kevin Lockett talks to Jacob Farrar, director of the Taylor Institute for Direct Marketing at The University of Akron. During their discussion, Farrar talks about his marketing beginnings and the Institute’s Interaction Marketing Summit with Lisa Arthur, Joe Pulizzi, Jim Gundlach and Joe Watson (Visit interactionsummit.com for more details.) Listen to past shows at DigitalKev.com and reach out to Kevin at @KevinLockett on Twitter, Soul88.com and [email protected].