Akron-area marketing professionals and business owners are invited to learn how to protect creative ideas, trade names and logos when Intellectual Property Attorney Doninic Frisina presents “The Law of Branding,” June 20, from 5:30 to 7 p.m. at the downtown location of the Akron-Summit County Library.
The seminar will instruct marketing professionals and business owners in practical ways to protect business value and brands. This seminar is targeted for anyone who is launching, marketing or advertising a business, product or service, including creative professionals and inventors. Topics to be covered include: Legal considerations when selecting a brand; How to watch out for trademark pitfalls; Indentifying and mitigating IP risks; and How to protect a brand.
Certified Marketing Director and Accredited Public Relations Professional Kevin McGee of Brand Builder Communications will also be on hand to answer questions about brand promotion strategies for businesses.
The seminar will take place in Meeting Room 2 in the Akron-Summit County Library, located at 60 South High St. in downtown Akron. There is no charge for this seminar; attendees are asked to RSVP by e-mailing [email protected]; calling (330) 643-9075; or registering online at tinyurl.com/frisinabranding.
Frisina is a registered patent attorney with the USPTO and has more than eight years’ experience counseling businesses on creating value through the strategic use of intellectual property, including acquisition, enforcement, licensing, e-commerce and international commerce issues. His practice encompasses the areas of patents, trade secrets, trademarks, copyrights and related legal matters. Frisina & Smith, LLC, with offices in Akron and Stow, provides an array of business and intellectual property legal assistance to inventors, start-ups and established companies. The firm’s partners, Dominic Frisina, JD, MA and Patricia Smith, JD, LL.M, focus on personal service designed to deliver business returns through the strategic use of IP and corporate law.
The firm can be reached online at www.ipcorplaw.com.