Want to build a strong brand as a creative business in the areas of fine and performing arts, writing, media and design or another art-based venture? ‘The Artist as an Entrepreneur Institute’ offers an intensive course April 23, 24, 30 and May 1, 2016 at Summit Artspace to help your passion thrive.
AEI is underwritten by the Burton D. Morgan Foundation through Summit Artspace.
Registration is now open at www.summitartspace.org/aei or by calling 330-376-8480. The institute provides 32 hours of instruction and interaction with area art entrepreneurs and business experts. It will also include work sessions throughout the year for participants to refine a business plan without additional cost. The fee is $100 and payable online, by mail or in person.
This is the third year for the institute in Akron, said Summit Artspace Executive Director Joanne Green.
“The course has been very popular with local artists who want to build their brands in smart, efficient ways. They join the class because they are searching for this type of how-to information from accounting to writing a business plan to marketing. It has proved to be a career turning point for some,” said Green.
The course daily schedule features 12 learning modules, each with an accompanying work session where participants work in groups with the instructor. Module topics include priority setting, pricing, intellectual property protection, marketing research and strategy, and sales.
“As we’ve reviewed past classes, it was important to us to keep adding value to the program. Once the course ends, participants will be able to continue meeting at Summit Artspace to work with experts and complete their business plans. Sometimes you need that extra time to let strategies percolate and then be able to tweak them when reality sets it,” Green added.
“It’s been an exciting process to watch as artists come into their own as entrepreneurs. Part of our mission as a community art center is to find ways to support artists and creative business people so they flourish and positively impact the Greater Akron area through the beauty and individuality of the artistry, the people that come to our area to view the art and the commerce that is created,” Green explained.
Akron metal sculptor Michael Marras, an AEI alumnus, said “For several reasons, it is really hard to balance the artist with the business person. There are a lot of things in the program that are helpful to artists starting off and people in the middle of their careers.”
Summit Artspace is a community art center bringing together in one location some of the best local artists, art education and arts organizations of the Greater Akron area. It is a project of the Akron Area Arts Alliance.
A video about last year’s AEI:
This post sponsored by SummitLive365.com: